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Bloodline | Matchroom Boxing

Project Type

Commercial

Role

Director

Date

October 2024

Link

Bloodline Ad

The "Bloodline" campaign was specifically tied to the November 30, 2024 event featuring the grudge match between former world champion Sunny Edwards and Olympic gold medalist Galal Yafai.
Matchroom used the "Bloodline" theme to emphasize the fighters' connection through the competitive history between the Edwards and Yafai families and the long-standing rivalry between the two boxers.